We harnessed the power of Foursquare to create a unique participatory event – Foursquarestival which took place on 21st August 2010.

Players competed in a foxhunt that led them around points of artistic and cultural significance in the Cheltenham, visiting independent traders along the way and finally finishing at the after party in Vodka Revolution.

The Foursquarestival team prepared for the event by adding a series of tips and clues to a pre-determined locations. This also involved liaising with local businesses to secure their involvement and make them aware of the promotional opportunities that can come from Foursquarestival and from Foursquare itself.

For a full review of the day click here.